Home Depot Marker Comps and Update

I went ahead and uploaded some of my favorite marker comps from the Home Depot assignment. The two main concepts for the comps was one for the website and how helpful it is, the concept is basically "It's like were there with you." The imagery shows someone doing a common household task with what looks like the assistance of a home depot employee. The other is a play on the fact that home depot is fun, it is executed through the use of a toy box/tool box and the line "toys for big boys", really an even bigger concept that I am going to play with is marketing Home Depot as a toy store for adults. On top of those I added some outdoor Plus 10 ads that I think would be very successful for Home Depot. They would allow people to interact with the brand particularly the park bench level, which would encourage people to balance out the bench and get it level, as well as the Public Trans seat belt/tool belt which is using a captive audience to get the message across. Lastly, the in store bag and the buildable gift card were both attempts as quick ways to get across the look and feel of the store and the idea that you should always be building something or that you can "be your own handy man."

Up next for me is still the vodka ads which I will have uploaded next week when they are completed, I have not decided yet which brand to go with. What I am really excited about though is my submission along with copywriter Marta Malko to the One Show's student competition. All I will say for now is that the brief is about a NYC Charity Organization City Harvest and that we went the mobile gaming route in our solution. I am very satisfied with how the work is coming out and think it has a real shot to be a winner.

Power House Gym Comps

This past week I worked on some marker comps for Powerhouse Gym. For those who don't know what Powerhouse is, its basically a gym specifically for bodybuilders and those aspiring to be bodybuilders. Had a few basic concepts during the process, "build your masterpiece", "get bigger", "alpha male" and "the everyday meathead". I like the way that a few of them are going and I am anxious to get to the computer and tighten everything up... ill be posting some Home Depot Marker comps soon and next up is a Vodka company of my choosing.

Filming Begins Monday!

What's up world! Its been a crazy week or so out here in the Chi. The work load at school has been growing as we get deeper into first quarter. I like the fact that we are getting projects at really ever angle of the ad industry and getting some useful feed back from all the professors. This week we have to do 20 marker comps for Tempur-Pedic, 30 for Home Depot and another 20 sketches for the movie of our choice (one that is coming out at least 6-8 months from now). The big news this week though is that as a quarter we have decided to start a side project and begin filming the rest of the quarter with the hopes of producing the clips in to mini webisodes. The idea came to us when speaker Kevin Lynch dropped in and shared with us a number of side projects he is currently working on and has done through his years in the industry. Kevin continued to drive home the point that we should always have something on the side, and after seeing some examples of what he had done we knew there was no time like the present to get after our own work. The goal of the project is not only to get some buzz about ourselves and the school but to start to build some chemistry within the group, and begin learning first hand about handling side projects along with our regular workloads. As you will see in the coming episodes we have a few other tricks up our sleeves that will be unveiled in the near future. Look forward to hearing feed back from all you guys. Feel free to post any suggestions or things you would love to see more of after each episode... Check back soon for more!